Breezeworks capitalizes on app/cloud/smart device convergence to bring premium field service management software to small and medium sized service businesses. One-to-twenty person service businesses make up 1 in 8 of all jobs in the US, a huge component of the economy, but the mainstream press is not accustomed to covering this segment. Milestone PR was tasked with relaunching Breezeworks after prior PR firm achieved virtually no coverage. A complete remake of messaging and strategy resulted in Wall Street Journal, ReCode, TechCrunch, Forbes, SJ Merc and Entrepreneur Magazine articles in addition to 40 other top tier business and trade publications. Press coverage greatly exceeds that of Breezeworks’ direct competitors.