FaunaDB created a next generation database reimagined for the cloud era. Fauna came to Milestone PR after having missed the traditional Series A coverage “pop”. Milestone engineered a press “re-introduction” for the company and then began a successful campaign to participate in the trade press conversation while directly targeting key stakeholders such as the developer community and enterprise decision makers. This was achieved by implementing a complete messaging overhaul, combined with an aggressive earned and contributed-media program while working closely with the Fauna team to constantly adjusting strategy and rapidly responding to ad hoc opportunities.
Results included dozens of trade, blog, podcasts and business articles, with Fauna receiving feedback from partners and customers that, “We’re hearing and reading about you guys everywhere!”