Every company has a story to tell.
The passion, effort and creative drive required to create a company or bring a product from idea to market adoption also creates the natural assets of an earned media strategy.
Correctly forming and sharing this narrative to “earn” coverage in the massive and ubiquitous print, online and broadcast media channel is one of the most cost effective and credible means of building visibility, buzz and credibility for emerging and established brands.
Milestone PR specializes in Earned Media. Within the PESO model of Paid, Earned, Shared and Owned media, an Earned Media-centric strategy (editorial articles placed in mainstream print and online publications via careful message alignment and proactive pitching) is often the most direct and cost-effective approach for high-innovation emerging companies looking to raise awareness and build buzz. It can also be used to great effect by larger enterprises wishing to enhance and shape brand image or influence critical issues.